February 7, 2018

Beyond Personality

In our last blog we talked about the importance of personality when engaging your audience.  Of course, personality is just “shine” if there is no depth to it.  Think of it a bit like any other relationship; a few good lines and a great sense of humou...

January 25, 2018

The Dilemma

At a recent workshop, one delegate described how her charity’s engagement on social media has dropped recently.  When we asked her about it, she realised that this had coincided with a change in her charity’s “voice” on social media.

Previously, she had used...

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